Only a very small fraction of website users can be identified using personally identifiable Info
Most of the people who enter a website are unknown
Privacy laws and legal issues limit marketers to be able to access website viewer profiles
Digital ad spending has grown, specifically since the pandamic
Loss of cookies, limits targeting ads down to the individual level
Getting insights from users and connecting with them is complex
Only a very small fraction of website users can be identified using personally identifiable Info (PII)
Most of the website visitors are anonymous and unknown
Privacy laws and legal issues limit accessing visitors personal info
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